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SOURCE Bacardi Limited
HAMILTON, Bermuda, June 3, 2014 /PRNewswire/ -- Take a virtual trip around the world to learn more about the Bacardi Limited Good Spirited global sustainability initiative directly from the people involved. Hear from Bacardi Chairman Facundo L. Bacardi, SVP of Global Operations Jon Grey, VP of Corporate Communications Patricia M. Neal, Global Technical Director Stuart Lowthian, as well as various Bacardi employees and collaborators from around the world as they discuss what the Company is doing to reach its vision of a net zero environmental impact.
An on-demand video showcasing the industry-leading effort to return to the environment at least as much as we take away will be available 24/7 through June 30 via:
"The Good Spirited initiative is tied to the Bacardi legacy and critical to our growth. It's a bold commitment we are making as a company for the future of our world and our business," said Mr. Bacardi, the great-great grandson of Bacardi founder Don Facundo Bacardi Masso. "Equally important, we are making this commitment to our customers and consumers, who also want to be more sustainable. So please join us in taking steps to build a more sustainable future by being Good Spirited."
In support of the upcoming World Environment Day, the Good Spirited video features corporate and brand related efforts within the United States and Puerto Rico, Mexico, England, Scotland, Switzerland, Italy, Fiji and Bermuda including:
By raising the bar with responsible suppliers, streamlined packaging and more efficient operations, Bacardi gives consumers of today – and the future – more of what they expect and deserve: sustainably good spirits.
Since the world's largest privately held spirits company began tracking its global impacts on the environment in 2006, Bacardi has reduced energy use by more than 25% and water use by 54%. Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the Bacardi Limited Good Spirited global sustainability program sets specific goals in three areas in order to achieve a vision of a net zero impact:
To learn even more about Bacardi Limited and its "Good Spirited: Building a Sustainable Future" environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits brands, please visit http://www.bacardilimited.com/good-spirited.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDI® rum, the world's best-selling and most-awarded rum, as well as the world's most-awarded spirit; GREY GOOSE® vodka, the world's leading super-premium vodka; DEWAR'S® Blended Scotch whisky, the world's most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON'S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.
Founded 152 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs nearly 6,000 people, manufactures its brands at 28 facilities and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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BACARDI, THE BAT DEVICE & OTHER MARKS RELATED TO PRODUCTS ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.
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