Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
The quick service restaurant continues to use customer analytics to guide growth
FORT WORTH, Texas, June 4, 2014 /PRNewswire/ -- Chicken Express, the popular Texas-based quick service restaurant owned by Stuart Group Inc., has renewed its relationship with Buxton as it continues its expansion across the southern United States. Chicken Express will use Buxton's SCOUT 3.0 platform to guide site selection decisions based on core customer concentrations.
"Chicken Express has experienced tremendous growth in recent years," said Nancy Stuart, co-founder of Chicken Express and vice president of Stuart Group Inc. "Buxton's site-selection analytics give us the information we need to make more strategic market planning decisions."
"We are delighted to continue working with Chicken Express," said Stephen Polanski, senior vice president at Buxton. "Customer analytics is a powerful tool for franchisors such as Chicken Express, and we look forward to helping them achieve their long-term expansion goals."
As a Buxton client, Chicken Express has access to a customized predictive model, as well as access to Buxton's web-based SCOUT platform. Through SCOUT, Chicken Express will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios.
About Chicken Express
Chicken Express, owned by Stuart Group Inc., was founded in 1988 by Richard and Nancy Stuart along with their son, Richard (Ricky) Stuart II. The fast food restaurant, dine-in or drive thru, has become famous for its Express Tenders®, always fresh not frozen, and Chicken E® Sweet Tea. Today, there are more than 208 Chicken Express locations across Texas, Oklahoma, Arkansas, Louisiana, and Georgia. Additionally, Chicken Express offers catering services for schools, churches, reunions, tailgates and any activity.
For more information, visit www.chickene.com.
In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies. Our clients include Red Wing Shoes, Sally Beauty Supply, GNC and Anthropologie.
©2012 PR Newswire. All Rights Reserved.