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KeHE And Food Marketing Institute Partner To Create Bridge Day

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SOURCE KeHE Distributors, LLC

CHICAGO, June 5, 2014 /PRNewswire/ -- KeHE Distributors, a leading distributor of natural, specialty, multicultural and fresh products, will host its annual Holiday Show at McCormick Place in Chicago, Illinois June 8-9, 2014. The two-day event will bring together thousands of retailers and suppliers in the natural, specialty and fresh product categories to showcase holiday products and also year-round "hot and on trend" products.

KeHE logo.

"Both our retail and supplier partners rely on our guidance regarding products that will perform well during the upcoming holiday season," states Brandon Barnholt, President and CEO of KeHE Distributors. "We look forward to showcasing the industry's most promising new and emerging products, and sharing our expert insights regarding successful holiday merchandising."

This year KeHE will partner with the Food Marketing Institute (FMI) for a first-of-its-kind "Bridge Day," connecting the KeHE show with FMI Connect, FMI's new, annual event. On Tuesday, June 10, KeHE has sponsored the involvement of its customers in order to let them participate in FMI Connect. The bridge day includes retail store tours, the joint FMI/United Fresh Produce Association opening general session, and an invitation to attend the remainder of the FMI Connect agenda. For detailed information about the FMI Connect program, visit www.fmiconnect.net.

"This exclusive partnership is a first of its kind between FMI and a distributor. We are delighted to partner with an innovator like KeHE," said Leslie G. Sarasin, President and CEO, FMI.

The KeHE Holiday Show is a private, by invitation-only industry event. For more information about 2014 Holiday Show visit KeHE.com.

About KeHE
KeHE Distributors, LLC based in Naperville, IL, provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to over 35,000 retail outlets throughout North America. For more information about KeHE, visit www.kehe.com.

About FMI
Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI's U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.

About FMI Connect
The Food Marketing Institute's (FMI) newly envisioned tradeshow, FMI Connect, offers attendees a global food retail experience June 10-13, 2014 in Chicago. FMI Connect provides solutions to growing basket size; increasing customer trips; improving margins; increasing market share; and developing leadership. FMI Connect is the only food retail showcase with something for every aspect of the food retail business: From consumer goods to capital goods, fresh produce to fresh ideas.

MEDIA CONTACT:
Ari Goldsmith, KeHE Senior Director of Marketing, Ari.Goldsmith@kehe.com
Heather Garlich, FMI, hgarlich@fmi.org  

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