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Johnny Appleseed Comes Home To Massachusetts To Build World's Largest Ice Luge

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SOURCE Johnny Appleseed Hard Cider

Hard Apple Cider Brand's Record-Setting Ice Luge to Stand 25-Feet Tall in Heart of Boston's Seaport District on Thursday, June 19

ST. LOUIS, June 5, 2014 /PRNewswire/ -- Johnny Appleseed Hard Cider has the recipe for a sweet and intense summer: just add ice…or more accurately, 25 feet of ice to build the World's Largest Ice Luge in Boston, Mass.

Johnny Appleseed Hard Cider has the recipe for a sweet and intense summer: just add ice…or more accurately, 25 feet of ice to build the World’s Largest Ice Luge in Boston, Mass. on June 19. The World’s Largest Ice Luge will stand at least 25-feet high (surpassing the current record holder by two feet), span four feet wide and weigh 25,000 pounds. The structure will take an estimated 600 man hours to complete from start-to-finish, with a 16-foot replica bottle of Johnny Appleseed Hard Cider sitting atop an 8-foot platform. For more information on Johnny Appleseed Hard Cider, visit www.JAppleseed.com.

The World's Largest Ice Luge will stand at least 25-feet high (surpassing the current record holder by two feet), span four feet wide and weigh 25,000 pounds. The structure will take an estimated 600 man hours to complete from start-to-finish, with a 16-foot replica bottle of Johnny Appleseed Hard Cider sitting atop an 8-foot platform.

"Johnny Appleseed is literally taking the summer party season to new heights. The recipe is simple: serve on the rocks and enjoy," said Eli Aguilera, Marketing Director of High-End Brands at Anheuser-Busch. "We already know that Boston knows how to throw a party, so there is no doubt that the Seaport District is the perfect spot to host the history-making World's Largest Luge."

Thirsty to take part in the adventure? Plan ahead for a long weekend and visit the record-setting ice luge in the heart of Boston's Seaport District on Thursday, June 19, for a promotional event that evening beginning at 7 p.m. Adults 21 and older interested in attending may RSVP for the event by visiting http://events.thrillist.com/johnnyappleseed.  Guests will be granted exclusive access to the World's Largest Ice Luge and an intimate concert with a major music act to be announced in the coming days.

Those outside of Boston or otherwise unable to visit the World's Largest Ice Luge in-person can log on to the Johnny Appleseed social media channels for exclusive video and photos from the event, including a time-lapse video that shrinks the World's Largest Ice Luge 600-hour build to just 60 seconds.

When the World's Largest Ice Luge melts, the up to 1,800 gallons of water used to construct the luge will be donated to the Johnny Appleseed Trail Association to water the trees and flowers along the trail.

In development since 2011, Johnny Appleseed Hard Apple arrives at the perfect time for the fast-growing cider category. With an ABV of 5.5%, Johnny Appleseed is a refreshing hard apple cider best enjoyed on the rocks in a highball glass to bring out the full, crisp apple taste. Crafted in Baldwinsville, New York, it is made with apple juice sourced from apples in the U.S. and fine orchards around the globe, as well as cider yeast and other natural ingredients.

Johnny Appleseed Hard Apple Cider is available nationwide in 12-ounce glass bottles with a twist-off cap in six-packs and 12-packs, and sold individually in 16oz. and 25oz. cans. Draught distribution will be available starting this summer.

For more information on Johnny Appleseed Hard Cider, visit www.JAppleseed.com or facebook.com/AppleseedCider (must be 21 years of age).

About Johnny Appleseed Hard Apple Cider
Johnny Appleseed is a refreshingly sweet and intense hard apple cider inspired by its explorer namesake and crafted to complement life's adventures. Produced in Baldwinsville, New York, it is made with apple juice sourced from apples in the U.S. and fine orchards around the globe, as well as cider yeast and other natural ingredients. For more information, visit www.JAppleseed.com.

Media Contact:
Nick Kelly, Johnny Appleseed Hard Apple Cider
314.765.4580
james.kelly@anheuser-busch.com

Jen Crichton, Weber Shandwick
314.552.6788
jcrichton@webershandwick.com

Photo - http://photos.prnewswire.com/prnh/20140604/94639

©2012 PR Newswire. All Rights Reserved.

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