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NatureBox Announces Canadian Expansion

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SOURCE NatureBox Inc.

One of U.S.'s fastest growing food brands names Northern neighbor as first global market

SAN CARLOS, Calif., June 5, 2014 /PRNewswire/ -- Today NatureBox, Inc., one of America's fastest growing food brands, announced plans to expand its popular delivery service internationally, naming Canada as its first global destination. Canadian consumers can now visit www.naturebox.com/canadabeta to join NatureBox's fast-growing, passionate community. New members will receive their discovery box of delicious, nutritionist-approved snacks delivered to their doors.

NatureBox is the leading online service for better-for-you snack food, providing consumers with an easy and personalized way to enjoy tasty, delicious and distinctive snacks.

"After receiving countless requests from Canadian fans hungry for our snacks, it was a natural decision to begin our global journey in Canada. We are thrilled to bring Canadian consumers easier access to better options," said Gautam Gupta, co-founder and CEO of NatureBox. "Although we've always dreamed of expanding NatureBox internationally, we never imagined it would happen so soon. Our ability to undertake such a bold move is thanks to our thriving member community, who has been the driving force behind our 20X growth."

Following a short beta rollout, NatureBox will officially launch its full site-including access to its full catalog of over 100 options, its customizable Snack Pantry and the NatureBox Market, which allows consumers to purchase snacks without a membership- to Canadian consumers in the coming weeks.

NatureBox's entrance into the Canadian market marks the first international foray for the rapidly expanding startup. The move comes on the heels of its $18MM Series B funding news and several major recent rollouts for the young company:

  • NatureBox Snack Pantry-Powered by data science, this new functionality empowers NatureBox to make snack recommendations based on a member's taste preferences and dietary needs. It also allows members to choose what snacks they receive in their monthly NatureBoxes.
  • NatureBox Market-This market-disrupting feature lets consumers access and enjoy NatureBox snacks without a monthly membership.
  • 40,000-square-foot Operations Hub-This new Indiana facility expands the company's current California-based operations network, allowing NatureBox to more efficiently serve East Coast consumers.

About NatureBox
NatureBox is on a mission to make enjoying a healthy lifestyle easier by empowering consumers through choice and discovery. Co-Founded by two best friends, Gautam Gupta and Ken Chen-the Bay Area startup sidesteps traditional retail channels, instead providing at-your-door delivery of delicious, nutritionist-approved snacks to its quickly growing member community. The company's ability to build direct customer relationships has paid off-with 20X growth since its 2012 launch and recognition as one of America's fastest growing food brands. NatureBox is committed to crafting only the highest quality products, with over 100 delicious options to choose from-ranging from the mouthwateringly simple Big Island Pineapple to distinctively addictive Peppery Pistachios. For more information on NatureBox, visit www.NatureBox.com, Facebook (@NatureBox), Twitter (@NatureBox) and Pinterest (@NatureBox).

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