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THE FUTURE AMERICAN FAMILY: LATINOS Study Released Today as First in TruthCo. Series Exploring the Changing Face of the American Family
Brooklyn, NY (PRWEB) July 09, 2014
TruthCo. released the unprecedented findings of their first study in a new series on the changing face of the American family, THE FUTURE AMERICAN FAMILY: LATINOS. From the political landscape and community engagement to popular television shows and box office sales, the ascendance of Latinos in the U.S. is not only having a demographic impact, but a historically significant cultural impact. This is a unique, unprecedented, and pivotal time for American families.
This social phenomenon is critically important for media and marketers to understand, with Latinos making up 30% of the population by 2050 (Pew Research) and biculturals already playing a huge role in driving the direction of U.S. cultural and economic trends. Businesses and brands cant grow or build their audiences without understanding and including Latinos as growth drivers for their plans they are no longer a niche market. The traditional approach to targeting specific audiences has been focused on segmented profiling of specific groups to categorize that groups differences. That approach wont work today with the large, multicultural, and influential Latino population that is over 54 million strong.
The key findings from THE FUTURE AMERICAN FAMILY: LATINOS offers an in-depth look at a consumer force that is defining the future of America across disciplines and industries:
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