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New Appointments at Napa Valley's Wines by Ray Signorello Augment Sales Staff


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James Peterson Joins Winery Sales Team; Michael Updegraff Promoted

Napa, California (PRWEB) July 10, 2014

Ray Signorello today announced two personnel appointments to his Wines by Ray Signorello (WBRS) team. James Peterson will joined WBRS in the newly created Western Regional Manager position. Also announced is the promotion of Michael Updegraff to the position of Director of Strategic Sales.

In his new position, Peterson will be responsible for the sales management and brand building of the WBRS portfolio over the western portion of the United States. Peterson was most recently with Napa Valleys Miner Family Winery as a sales and brand ambassador. Previously, Peterson served as Wine and Beverage Director and Sommelier at Splendido Restaurant at the Chateau in Beaver Creek. Additionally, Peterson is a Level II Certified Sommelier with the Court of Master Sommeliers.

Updegraffs promotion to Director of Strategic Sales will have him focusing on brand development and new sales opportunities, as well as growing the brands' points of distribution, trade awareness, and depletion velocity.

Wines by Ray Signorello is the umbrella under which four brands are marketed: The Napa Valley flagship Signorello Estate brand and the EDGE, FUSE and TRIM brands. Signorello Estate has been producing wine from its Napa Valley hillside estate since 1985. The EDGE, FUSE and TRIM brands are distributed nationally and are produced to deliver outstanding value at various price points. For more information, visit

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