The Outrigger Way: 20 Years of Hallmark Hospitality - FOX 42: Omaha News, Sports and Weather; kptm.com |

The Outrigger Way: 20 Years of Hallmark Hospitality

Posted:

This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.

SOURCE:

Culture and Values-Based Ke Ano Waa Hospitality Program Acquires World-Wide Success, Expands to Seven Countries and Counting

WAIKIKI, HONOLULU, HAWAII (PRWEB) July 10, 2014

This year, Outrigger Enterprises Group celebrates an exciting milestone it is the 20th anniversary of the companys Ke Ano Waa process, or The Outrigger Way. Developed in 1993 working with Hawaiian scholar and historian, Dr. George Kanahele, the Ke Ano Waa process was designed to advance the companys corporate culture and fundamental business strategies. The values-based process intricately connected three core elements of the hospitality industry: the employees, the guests and the destination. It also deepened Outriggers understanding and appreciation of the local host culture a distinct hospitality style that is recognized across the globe. Now in its 20th year, the process has been introduced in seven countries and languages, with processes in China and Vietnam coming soon, touching more than 20,000 current and former employees worldwide, and millions of guests.

Since Ke Ano Waa was first developed with guidance from Dr. George Kanahele, the process has taught us the importance of relationships that exist between a host, a guest and a place visited, said David Carey, president and chief executive officer of Outrigger Enterprises Group. As a company, the process has helped us to define our key points of differentiation, and has allowed us to become the hotel brand for guests seeking a unique, culturally authentic vacation experience.

In the Hawaiian language, Ke Ano Waa is translated as The Outrigger Way. Today, this business model has enabled the family-owned and -operated Outrigger to grow from a local Waikiki business into one of the most successful, global hospitality management companies in the world.

The Outrigger Way serves as the guiding light for every decision we make. In addition to setting a high standard for the way we interact with guests and employees, it also serves as the foundation for all of our management decisions, including marketing, communications and brand management, said Sean Dee, chief marketing officer for Outrigger Enterprises Group.

Outrigger has found measureable success through this strong and long-held cultural focus. In a recent guest satisfaction survey by Market Metrix, Outrigger Resorts was awarded the highest score 97.8 in can do attitude receiving notably higher marks above major global brands including Hyatt, Westin, Marriott, Aston, Hilton and Sheraton.

Ke Ano Waa is a profound cultural approach to the art of hosting guests that takes the visitor experience to another level, for both the host and the hosted, said Peter Apo, Office of Hawaiian Affairs trustee.

David Careys substantial commitment in adopting Hawaiian visionary Dr. Kanaheles training model is now the stuff of Hawaii tourism legend.

The first core element of the process was designed to create a corporate culture of caring. Each employee that walks through Outriggers doors is provided with introductory training either from or guided by Outriggers Manager of Cultural Experiences Kaipo Ho. This training helps employees understand how Outriggers values relate to the staff, visitors and international properties.

Transforming lives though authentic, localized experiences is the second element of Outriggers strategy for success. For example, in Fiji, Outrigger on the Lagoon offers meimei nanny service. Meimei means to take care of in the Fijian language. Here children are engaged in fun learning experiences customized to their age and introduced to many aspects of the Fijian culture such as arts and crafts, traditional fishing methods and more.

The final element in Outriggers Ke Ano Waa process is the seamless integration of host culture into guest experiences. This includes promoting local experiences through partnerships, preserving the local culture and protecting natural resources. For example, in Thailand, Outrigger Laguna Phuket Resort staff members join forces with the local villagers to regularly clean the roadside verges. The activity aims to encourage all villagers and travelers to safeguard the environment and to maintain a mutual understanding and relationship with and within the local community. In Hawaii, Outrigger Reef on the Beachs Kani Ka Pila Grille offers free, live nightly entertainment by some of Hawaiis most renowned performers, giving guests a front-row seat to the authentic Hawaiian music for which Hawaii is known. The music and cultural activities at the resort are guided by Aunty Luana Maitland. Her official title is events and activities manager, but Ambassador of Aloha is a more fitting title as she touches each and every guest with aloha and affection sharing her love of the islands and her Hawaiian heritage and culture.

From the warm welcoming greeting curbside, to the cheery registration aloha, to the inviting island room decor, Outrigger employees go out of their way to treat guests like family, said frequent Outrigger guests Randy and Vicki Bahr from Chicago, Ill. When staff members take such good care of each and every visitor, they feel cherished and valued. Outrigger employees make sure your stay is perfect, the Outrigger Way. Outrigger Waikiki on the Beach is our second home...we spend five to six months there annually and have made 31 trips to Hawaii since 1996.

For more information about Outrigger Enterprises Group and its unique corporate culture, visit http://www.outrigger.com/about-us.

-30-

About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately held leisure lodging, retail and hospitality companies in the Asia-Pacific and Oceania regions and continues to expand its presence throughout the area. A family-owned company with 66 years of hospitality experience, Outrigger runs a highly-successful, multibranded portfolio of hotels, condominiums and vacation resort properties, including Outrigger® Resorts, OHANA® Hotels and Resorts, Embassy Suites®, Holiday Inn®, Best Western®, Wyndham Vacation Ownership® and Hilton Grand VacationsTM. Currently, Outrigger operates and/or has under development 45 properties with approximately 11,000 rooms located in Hawaii; Australia; Guam; Fiji; Thailand; Mauritius, Vietnam; and Hainan Island, China. Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific and Asia. For online information, log on at http://www.outriggerenterprisesgroup.com and http://www.outrigger.com.

# # #

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12011238.htm

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

Powered by WorldNow

General Information:
contact42@kptm.com
402-558-4200

News:
news42@kptm.com
Phone: 402-554-4282
Fax: 402-554-4279

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KPTM. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.