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tvsdesign celebrates completion of College Football Hall of Fame

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SOURCE tvsdesign

94,256-square-foot Atlanta facility expects more than 500,000 guests annually

ATLANTA, Aug. 20, 2014 /PRNewswire/ -- Atlanta-based tvsdesign is celebrating the completion of the new College Football Hall of Fame in downtown Atlanta, for which it designed both the architecture and interiors. The award-winning $68.5 million facility will open August 23.

tvsdesign completed the design for the new College Football Hall of Fame in Atlanta, Ga.

Atlanta Hall Management, the not-for-profit organization established to build and operate the Hall, chose tvsdesign to design the Hall of Fame as well as its headquarters offices. Launched in 1951 by the National Football Foundation, the Hall serves to immortalize the game's greatest players and coaches as positive role models for future generations. Hall officials estimate the new attraction will draw more than 500,000 visitors annually.

Perched on a custom-formed concrete "Y" column, the football-shaped rotunda sits atop the entrance, providing views into and out of the Hall. The attraction consists of multiple galleries, culminating with the Hall of Fame shrine on the third floor. 

These galleries will include interactive exhibits that include a 52-foot touchscreen wall and an RFID-enabled, multi-touch system that allows fans to interact with videos and images specific to their favorite college football teams. These personalized touch points begin as soon as visitors enter, when their college football team's helmet will light up on the 55-foot-wide, 29-foot high entry wall.

Anchoring the exhibit spaces is a 45-yard turf field for interactive play and special events. The Hall was designed to host events for up to 1,200 people. The street level also features retail and restaurant space.

"We sought to bring the same level of passion and reverence to this project that players, coaches and fans bring to the game year in and year out," said tvsdesign Principal Kevin Gordon. "We are so proud to play a part in bringing a legendary experience to the epicenter of college football."

The Hall's design has already been recognized for its quality and impact on its context. It was recently awarded a Best of the Best Merit Award from the International Interior Design Association's Georgia Chapter as well as Best Design from Atlanta Business Chronicle's Best in Atlanta Real Estate Awards.

Hall officials say that construction of the facility generated a total economic impact of $67.3 million for Atlanta and Georgia. Once open, the Hall is projected to generate about $12.7 million in economic impact for Georgia annually, as well as $1.7 million in sales taxes to the city, county and state.

Click on the link for a downloadable by-the-numbers infographic of the College Football Hall of Fame:

Located adjacent to Centennial Olympic Park, the Hall is one of many nearby attractions, including the new National Center for Civil and Human Rights, the World of Coca-Cola and the Georgia Aquarium (for which tvsdesign served as project architect). The facility itself is located on the Georgia World Congress Center campus, one of the many convention center projects in the world designed by tvsdesign.

The Hall is located at 250 Marietta Street NW, Atlanta, GA 30303. Tickets can be purchased by visiting

About tvsdesign

tvsdesign is a firm of architects and designers that creates landmark buildings and signature spaces around the world. With offices in Atlanta, Chicago, Dubai and Shanghai, tvsdesign works alongside clients worldwide to create inspired, well-thought-out designs that are an engaging expression of the client's brand. Recognized by the American Institute of Architects (AIA) in 2002 with its prestigious Firm Award, tvsdesign's process enables its team to imagine more for clients. Award-winning projects range from convention centers to aquariums, mixed-use destinations to hospitals, stadiums to government offices, financial institutions to retail showcases. From seeing the real potential in a project to finding smart solutions to complex design challenges, tvsdesign is a true partner. Collectively, its studios' sustainable design experience encompasses 33 LEED Certified and 10 LEED registered projects. For more information, please visit

About Atlanta Hall Management & the College Football Hall of Fame

Scheduled to open August 23, 2014, the new College Football Hall of Fame will be a 94,256-square-foot attraction located in the heart of Atlanta's sports, entertainment and tourism district. Adjacent to the Georgia World Congress Center and Centennial Olympic Park, the new Hall will provide visitors with a highly immersive, interactive and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits.  The National Football Foundation (NFF) launched the Hall in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game's greatest players and coaches as positive role models for future generations. In 2009, Atlanta Hall Management, Inc., partnered with the NFF to construct and operate the new Hall of Fame facility, which will also provide a platform for community outreach, education and character development initiatives, as well as serve as one of Atlanta's premier special event spaces. For more information, please visit

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